As a social media manager, you'll need to:

• develop a social media strategy and set goals to increase brand awareness and increase engagement

• manage all social media channels such as Facebook, Twitter, Pinterest, Google+ and Instagram

• plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels

• develop and manage competitions and campaigns that promote your organization and brand

• write engaging blog posts and articles

• create engaging multimedia content and/or outsource this effectively

• form key relationships with influencers across the social media platforms

• manage and facilitate social media communities by responding to social media posts and developing discussions

• monitor and report on performance on social media platforms using tools such as Google Analytics

• manage junior staff such as a social media executive or assistant

• educate other staff on the use of social media and promote its use within your company (in-house roles)

• regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).