Manager Sales and Marketing will be responsible for:

• Overseeing DM publications sales and distribution function and, in conjunction with Editorial Directors, responsible for performance and profitability of book publishing business.


• Meeting marketing and sales financial objectives by forecasting requirements; preparing an annual publishing budget; scheduling expenditures; analyzing variances; initiating corrective actions.


• Analyzing POS data, presents trends, and prepares regular reporting on current sales performance.


• Fully driving and leading all business development activities for DM Publications.


• Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.


• Accomplishing marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.


• Determining annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.


• Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.


• Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share in school publications, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.


• Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.


• Sustaining rapport with key accounts (schools/institutions) by making periodic visits; exploring specific needs; anticipating new opportunities.


• Protecting DM values by keeping information confidential.


• Accomplishing marketing and organization mission by completing related results as needed.


• Contributing to product development through market feedback reports, identifying opportunities for new products and making any market information available to the production department, attending conferences and other relevant events.