Head of Performance Marketing  
GrocerApp Pvt Ltd   More jobs from this company

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Job Title:   Head of Performance Marketing
Category:   Marketing
Total Positions:   1
Job Location:   Lahore
Gender:   No Preference
Minimum Education:   Bachelors
Career Level:   Experienced Professional
Minimum Experience:   5 Years
Apply By:   Oct 24, 2021
Job Description:


We are a local mobile e­-commerce platform that is transforming the shopping experience, by bringing the megastore to your pocket. We aim to bring you the best and top quality items at the most economical prices to your doorstep. To do so, we leave no brick unturned. Users can order through the app and get everything delivered to their doorstep, quickly.

We offer a wide assortment of groceries, fruits, vegetables, dairy, meat, bakery, home care, personal care and more!

GrocerApp is available in Lahore, Islamabad, Rawalpindi & Faisalabad!


  • Own end-to-end responsibility of digital marketing for the brand.
  • Plan, own and execute all digital marketing initiatives including but not limited to Facebook, Google and affiliates
  • Build on-page and off-page SEO
  • Measure and report on performance, and assess these against goals such as ROI and KPIs.
  • Optimize spend and performance based on trend insights.
  • Brainstorm new creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Create landing pages and optimize user experience by collaborating with internal teams
  • Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.
  • Instrument conversion points and optimize user funnel


  • Want to work with one of the fastest growing start-ups in Pakistan.
  • Enjoy working in a fast-paced environment and can stretch at work.
  • Min 5 years of hands-on experience in digital marketing with a fast growth consumer facing start-up in Pakistan.
  • Strong data interpretation and analytical skills
  • Good understanding and working knowledge of Google Analytics and other similar products

Company Information
Company Name:  GrocerApp Pvt Ltd
Company Description:
We are a hyper local mobile e­-commerce platform that is transforming the shopping experience for people like you, by connecting you to your favorite stores. Our aim is to take out the pain of something as little as Grocery Shopping and free up your time to do better things in life.

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