We are looking for an experienced Social Media Marketing Executive to assist in the planning, execution and optimization of online marketing for our Multan office.

Responsibilities:

• Manage Social media platforms (Facebook, Instagram and YouTube).
• Developing and Writing content on the social media pages.
• Developing marketing strategies to boost sales.
• Developing marketing strategies to increase organic traffic.
• Provide creative ideas for content marketing and update website.
• Plan and monitor the ongoing company presence on social media.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram and YouTube etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Acquire insight in online marketing trends and keep strategies up-to-date

Requirements:

• Proven experience as Social Media Marketing Executive or similar role.
• Excellent understanding of Social Media Marketing concepts and best practices.
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
• Working knowledge of ad serving tools.
• Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.